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In 2017, 72% of UK shoppers were buying healthy food that contained less salt, sugar, calories, and fat. Then, in 2018, the health food market reached a value of USD 23.05 billion. With an expanded social media presence and increased general awareness concentrated on healthy eating and living, the popularity of health foods has skyrocketed and will only continue to rise. Maybe more than ever before, people are concerned with what they are eating and are actively trying to change their lifestyles in order to be healthier.

The pivot towards healthy eating and an increased demand for healthy snacks is estimated to have began in 2005. Smaller brands who spent less on marketing and more on development and packaging seem to have started the trend, providing consumers with healthy and portable snacks. The investment payed off a few years later, in 2008, when the health food market began to gain steam. From 2008-2017, the US health food market grew in four times in size.

Many experts suggest social media and social influencers are to thank for the rising popularity of health foods. Sharing food experiences on social media, on platforms such as Twitter and Instagram, with popular hashtags such as #food and #foodporn has compiled approximately 230 million to 130 million posts, respectively.

These millions of posts each have an opportunity to be seen and liked by millions of people, making access to healthy food inspiration and recipes easier, and more appealing, than ever before. Social media has also been shown to help young adults make healthier choices when it comes to the food they consume.

Researchers also believe that increased awareness of nutritional habits, as well as hectic lifestyles, have contributed to this growth, and will continue to advance the market over the next couple of years. Public programs, health bills, and tax benefits have all led consumers to the path of healthy eating in countries like the UK, US, and Germany.

With an influx of information and benefits surrounding healthy eating, consumers are more often seeking healthy to-go snacks. This need has led to a rise in the demand for snacks that are high in protein and healthy fats, but low in salt, sugar, and carbohydrates.

Gone are the days where health foods are relegated to one aisle in a supermarket. More and more stores, both brick and mortar and online providers, that are dedicated to providing consumers healthy and delicious snacks that fulfill their needs pop-up every month. There is a healthy snack revolution occurring all over the world and the demand for snacks high with high nutritional values will only continue to rise as the years go by.